Sir Francis Drake Essay Example For Students

Sir Francis Drake Essay Sir Francis DrakeBy Mussie SahleLate in 1577, Francis Drake left England with five ships, ostensibly on a trading expedition to the Nile. On reaching Africa, the true destination was revealed to be the Pacific Ocean via the Strait of Magellan, to the dismay of some of the accompanying gentlemen and sailors. Still in the eastern Atlantic, a Portuguese merchant ship and its pilot who was to stay with Drake for 15 months was captured, and the fleet crossed the Atlantic, via the Cape Verde Islands, to a Brazilian landfall. Running down the Atlantic South American coast, storms, separations, dissension, and a fatal skirmish with natives marred the journey. Before leaving the Atlantic, Drake lightened the expedition by disposing of two unfit ships and one English gentleman, who was tried and executed for mutiny. After rallying his men and unifying his command with a remarkable speech, Drake renamed his flagship, previously the Pelican, the Golden Hind. In September of 1578, the fleet, now three ships, sailed through the deadly Strait of Magellan with speed and ease, only to emerge into terrific Pacific storms. For two months the ships were in mortal danger, unable to sail clear of the weather or to stay clear of the coast. The ships were scattered, and the smallest, the Marigold, went down with all hands. The Elizabeth found herself back in the strait and turned tail for England, where she arrived safely but in disgrace. Meanwhile, the Golden Hind had been blown far to the south, where Drake discovered perhaps that there was open water below the South American continent. The storms abated, and the Golden Hind was finally able to sail north along the Pacific South American coast, into the previously undisturbed private waters of King Philip of Spain. The first stop, for food and water, was at the (now) Chilean Island of Mocha, where the rebellious residents laid a nearly disastrous ambush, having mistaken the English for their Spa nish oppressors. After this bad beginning in the Pacific the tide turned, and for the next five and a half months Drake raided Spanish settlements at will, among them Valpariso, Lima and Arica, and easily took Spanish ships, including the rich treasure ship Cacafuego, leaving panic, chaos, and a confused pursuit in his wake. During this time, he captured and released a number of Europeans, whose subsequent testimony survives. The plundering was remarkable for its restraint; neither the Spanish nor the natives were intentionally harmed, there was very little violence, and there were very few casualties. Drakes crew in the Pacific was of unknown number, with estimates ranging from around sixty to one hundred men. After stopping to make repairs at an island, Cano, off the coast of Southern Mexico and after a final raid, on the nearby (now vanished) town of Guatulco, the Golden Hind, awash with booty, including perhaps twenty-six tons of silver, sailed out of Spanish waters in April of 1579. As she left the sight of all Spanish observers, and of the captured Portuguese pilot who had been set ashore, she was accompanied by a small captured ship, crewed by Drakes men, which was kept for an unknown time. Sailing first westerly and then northerly, well off the shore of North America, the leaking Golden Hind reached a northernmost position variously reported as between 48 degrees and 42 degrees north latitude, a range which includes most of Washington, all of Oregon, and a sliver of California. There, somewhere in the region he named Nova Albion, in the strangely cold and windy June of 1579, Drake found a harbor reportedly at 48, 44, 38 1/2, or 38 degrees. He stayed in this now lost harbor for over five weeks, repairing the Golden Hind and enjoying extensive and peaceful contact with the Indians. Before he left he set up a monument, in the form of an engraved metal plate, which has never been found. .u4d901d4b9b97eb45770529bef2d10f78 , .u4d901d4b9b97eb45770529bef2d10f78 .postImageUrl , .u4d901d4b9b97eb45770529bef2d10f78 .centered-text-area { min-height: 80px; position: relative; } .u4d901d4b9b97eb45770529bef2d10f78 , .u4d901d4b9b97eb45770529bef2d10f78:hover , .u4d901d4b9b97eb45770529bef2d10f78:visited , .u4d901d4b9b97eb45770529bef2d10f78:active { border:0!important; } .u4d901d4b9b97eb45770529bef2d10f78 .clearfix:after { content: ""; display: table; clear: both; } .u4d901d4b9b97eb45770529bef2d10f78 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4d901d4b9b97eb45770529bef2d10f78:active , .u4d901d4b9b97eb45770529bef2d10f78:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4d901d4b9b97eb45770529bef2d10f78 .centered-text-area { width: 100%; position: relative ; } .u4d901d4b9b97eb45770529bef2d10f78 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4d901d4b9b97eb45770529bef2d10f78 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4d901d4b9b97eb45770529bef2d10f78 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4d901d4b9b97eb45770529bef2d10f78:hover .ctaButton { background-color: #34495E!important; } .u4d901d4b9b97eb45770529bef2d10f78 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4d901d4b9b97eb45770529bef2d10f78 .u4d901d4b9b97eb45770529bef2d10f78-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4d901d4b9b97eb45770529bef2d10f78:after { content: ""; display: block; clear: both; } READ: Canterbury Tales EssayAfter stopping briefly at some nearby islands to fill out his larder, Drake turned his back to America and sailed into the vast Pacific. The crossing was uneventful, and landfall was made in sixty eight days, at a location which, like the Lost Harbor, remains elusive. The next months were spent puttering about in the Indonesian archipelago, making promising commercial contacts, local political alliances and trading for spices and again entering the sight of witnesses. Difficulty in finding a route through the thousands of islands nearly ended the journey in January of 1580, when the Golden Hind ran hard onto a reef in apparent open water; but after several desperate days a change of wind brought salvation. Continuing westward, the Golden Hind crossed the Indian Ocean without incident, rounded the Cape of Good Hope into the Atlantic, sailed up the coast of Africa, and arrived triumphantly in England in the fall of 1580, nearly three years and some 36,000 miles having passed beneath her keel.

How does Tennessee Williams create sympathy for Tom, both as an individual, and as a representative of his milieu Essay Example For Students

How does Tennessee Williams create sympathy for Tom, both as an individual, and as a representative of his milieu Essay The Glass Menagerie was originally named Portrait of a girl in glass. Tennessee Williams wrote the play. The play is very convincing because Williams uses many symbols, which represent many different things. Many of the symbols used in the play symbolize some form of escape or difference between reality and illusion. The play is written in the point of view of the character Tom. Tennessee Williams was born as Thomas Lamier Williams in 1911. Tom is a symbol of Williams in his early life. The play is clearly autobiographical; it reflects the life of Tennessee Williams. Tom Wingfield lives with his Pressurising mother who is trapped in the past, which effects both Tom and Laura. Amanda reflects Williams mother Miss Edwina and Laura reflects Williams sister Rose. Tom, Laura and Amanda live on there own in a house, which symbolises a trap. Its trapping all of them especially Tom. Tom and Lauras father deserted the family and went away to another place. The audience may feel that the father moving away from the family was more of an escape. The only image the audience has of Toms father is a picture hanging on the wall in the living room. The picture takes up a large amount of space. This symbolises that he still is a large part of the familys life. Williams father did not desert the family as he did in the play however he deserted the family emotionally. The only man in the house is Tom. He is pressured a lot by his mother to go to work and earn money for the family. The play is set in the twentieth century in the 1930s. The gender roles at this time were the husband would go out to work to earn money for the family and the women would stay at home and act as a housewife. The daughter of the family would be looking for a husband to settle down with. Tom also plays the role of the narrator. He introduces his character. Tom recounts how he lives and re-lives the story in his memory. Tom acting as a character and narrator allows us to enter into Toms mind and his inner world and thoughts. Tom as the narrator tells the audience that the most realistic character in the play is Jim, who is the gentleman caller for Laura but only appears in the last scenes. Tom describes him as emissary from a world of reality that we somehow set apart from. Tom as the narrator also describes Jim as a hero. The audience can see this when he says, In high school Jim was a hero. Tom says Jim was like Chinaware. He says, He had the tremendous Irish good nature and vitality with the scrubbed and polished look of white chinaware. Tom treats Jim as a friend. He only tells Jim that he is planning to move away from his family. Tom talks about Jim better than the way he talks about his father. The audience can see how Tom feels about his father in different parts throughout the play. Tom at one point was talking to Jim about going away from the family. Jim says to Tom what about your mother? Tom replies with Im like my father. The bastard son of a bastard! From this the audience can see that Tom is angry with his father. The audience assume its because he left them and moved away. Tom feels that his father is selfish. The audience can see this when Tom is arguing with Amanda and says Why, listen, if self is what I thought of, Mother Id be where he is Gone! (Pointing to fathers picture) The audience never see how Tom treats his father. The only evidence of how he feels is the way he speaks about him both as a character and as a narrator. Tom is like the father of the family and has the roles of a father. Amanda puts him under a lot of pressure. The audience can clearly see Toms relationship with Amanda. As he is the only man in the house he is the one the family depends on. They depend on him to bring money, and look after them. Amanda says to Tom What right have you got to jeopardize your job? Jeopardize the security of us all? How do you think wed manage if you were - this shows how much pressure Amanda is putting on Tom. This suggests Tom is trapped in his job and the audience at this point may feel sympathy for Tom. Amanda and Tom argue a lot. The audience can see how Tom feels about Amanda by the way he speaks to her. In scene three during an argument between Tom and Amanda Tom says to Amanda Youll go up, up on a broomstick, over Blue Mountain with seventeen gentlemen callers! You ugly babbling old witch.. This shows the audience what Tom thinks about Amanda however Tom is angry at this point therefore he might not mean what he says. Tom the as the narrator says, Mother was a woman of action as well as words. Tom feels that Amanda is obsessed with finding Laura a gentlemen caller. The audience can see this at the beginning of scene three when Tom says the idea of getting a gentlemen caller for Laura began to play a more and more important part in mothers calculations. It became an obsession. The audience can see how Tom feels about the idea of a gentleman caller when he says, the image of the gentleman caller haunted our small apartment.. Laura feels pressured like Tom by Amanda. The audience can see that she feels pressured into receiving a gentleman caller. Tom loves Laura very much. The audience can see this throughout different parts of the play. Tom says to Amanda that Laura is a home girl. Christmas Memory By Capote EssayHe never allowed himself to look untidy. Amanda and Tom argue a lot throughout the play. They both argue as if they are husband and wife. The audience might see Tom as a slave to his mother. Amanda tells Tom she is proud of him and Laura. She says this in scene three, Both of my children theyre unusual children! Dont you think I know it? Im so proud! Amanda doesnt want Tom to become an alcoholic, she says, Promise, son, youll never be a drunkard! At one stage Amanda calls Tom selfish. She says, Overcome selfishness! Self, self, self is all that you ever think of! After Amanda called Tom selfish she started to ask him a favour. The audience might think that Amanda called Tom selfish to make him feel guilty and then he would say yes to her favour. She asked him about bringing a gentleman caller home for Laura. Laura treats Tom in a much more different way than her mother. Laura once cried for Tom. The audience know this because Amanda says to Tom, A few days ago I came in and she was crying Tom asks what she was crying about. Amanda replies You. This shows the audience that Laura cares for Tom and worries about him. The glass menagerie is the most timeless theme in the play. In Williams early life him and his sister kept a glass collection. This symbolised the love and nostalgia for a happier past. Laura is the only person who would know how Tom feels because she knew how it felt for her father to leave her family. The Audience never knew how Toms father treated Tom because the audience never saw what they were like when they were living together. The imagery used of Toms father is a Portrait of him on the wall in the living room. The picture takes up a large amount of space. In the photograph their father is grinning. Tom refers to his fathers grin while he is talking to Jim. He says, See how he grins? And hes been absent going on sixteen years! The photograph of Tom and Lauras father is the most effective image used in the play because it is always referred to. Tom feels closer to Jim than he feels to his father. Jim treats Tom as a friend. The audience may feel a friendly connection between Tom and Jim because Tom confides in Jim and tells him that he is planning to leave the Wingfield household. Jim asks Tom where he is planning to go and Williams uses sound to answer the question. He uses theme three music. Tom tells Jim that he didnt pay the electricity bill. The audience know this because Tom says; I paid my dues this month, instead of the light bill. Jim has a fianci and when Amanda finds this out she blames it all on Tom and tells him that brought Jim on purpose to embarrass them. The audience know this because Amanda says, Thats right, you the youve had us make fools of ourselves. Toms practical circumstances affect him a lot. His father has moved away which leaves Tom in the position of having to play his role as the father. Amanda puts a lot of the pressure onto Tom, which makes the audience think that is one of the main reasons why Tom feels trapped. Toms eager to escape builds up a lot of sympathy to his character. Toms family have a big effect on his fate. Toms family influences Tom to escape. This biggest influence comes from Toms father. If their father didnt leave them from the start Tom would be under less pressure and would have to go out and earn money for the family. The audience might get the impression that Tom had the confidence to run away because his father did it. Tom may have thought that if his father could get away then so could he. Toms father is a symbol of sympathy. Even though it may seem to the audience that he helped Tom in a way to escape, him leaving the family built up a lot of sympathy for Tom as an individual. Williams uses the father a symbol of compassion. Williams not only used symbols of understanding but he built up points of tension in the plot, which created suspense, which had an effect on the evocation of sympathy for Tom. The biggest creation of suspense was when the audience started to feel that Tom was selfish because he didnt pay off the light bill however Toms reasons understood by the audience. Williams use of lighting helps to create suspense. Tom says, Ill rise but I wont shine. The light increases after that. Williams use of language helps to understand the way that Tom feels and creates tension between Tom and the characters in the play. When Tom is arguing with Amanda he often uses a lot of Exclamation marks. This could suggest that Tom Bluntly means what he says. Williams also uses different grammar techniques, which show how Tom and Amanda are constantly interrupting each other. An example of this is shown when Amanda and Tom are arguing in scene three and Tom says, What in Christs name am I - Tom is then interrupted by Amanda. Williamss use of captions builds up tension in the play. Overall Tom has a very big effect on Amanda and Laura. Williams used other characters in the play to create a lot of understanding and compassion for Tom. Tom moves away from the Wingfield household. The audience do not feel angry with Tom or feel that he is selfish for deserting the family like his father because of the sympathy Williams built up for him throughout the play.

Rocky Soccer Academy Essay Example

Rocky Soccer Academy Paper Case Study: #3 Rocky Soccer Academy Case Assessment Worksheet Using Case Study #3, Complete the Worksheet Provided. Use this document as your format. Answer each section within the document retaining the questions to indicate your sections. I. Evaluate Henning’s options for growing Rocky’s customer base, including: A. What are Henning’s objectives? What resources does he have? Henning’s first objective is to have a larger facility built more suited for soccer training. The awareness for his program is close to 100 percent in Fort Collins but limited in surrounding cities. His second objective is to increase awareness of his program in surrounding cities. His third objective is to gain more customers in surrounding areas and try to retain his current customers who leave the program at the age of fourteen and fifteen. His current resources are the 600 kids he trains every year. His second resource is the quality of coaches he has on his staff. His coaches are experienced soccer players who are playing professionally over seas and playing at the collegiate level. B. What elements of consumer behavior might influence his decision? Henning would be influenced in his decision by a personal need. Perreault Jr, Cannon, and McCarthy state that personal needs are concerned with an individual’s need for personal satisfaction. Examples include accomplishment, fun, freedom, and relaxation ¬Ã¢â‚¬â€as well as a desire to make the world a better place (117). Henning obviously enjoys working with young people. His passion was so strong that it forced him to resign from his employment at the meat packing plant to teach soccer full time. With his coaching some of his customers have gone on to win national championships in the Fort Collins area. We will write a custom essay sample on Rocky Soccer Academy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To see his customers find success on the soccer field must give him a sense of satisfaction and accomplishment. He may want to bring this excitement to the surrounding areas, which would lead to full fill a social need. â€Å"Social needs are concerned with love, friendship, status, and esteem-things that involve a person’s interaction with others† (Perreault Jr, Cannon, and McCarthy 117). With his customers winning tournaments and finding success with his coaching they can share it with friends and family displaying the benefits of his coaching. Henning having success in Fort Collins would give him the confidence to enter new markets in the surrounding areas. C. What are the pros and cons of each option? The first option is to try to increase retention by developing programs targeted at kids over 14. His pros would be that he already has resources in place. The company image has a very good reputation as well. Henning’s soccer training business is one of the few companies providing soccer training. The con would be loss of interest in soccer. Soccer in America is the least popular sport in America. Baseball, football, and basketball are more wildly popular with teenagers. The second option is to develop a marketing strategy that would encourage his current customers to buy more. The pro in getting current customers to buy more would be customer retention and more revenue stream without entering into other markets. Henning could focus more attention on his current customers. The con would be missed opportunities in other markets. The third option is to try and grow the business by entering new markets and acquiring new customers in the age range of 6 to 9 years old. The pro in this option would be if customers that reach the age of fourteen and fifteen lose interest and stop receiving soccer training, he would have younger kids to fall back on in new markets. He would also have his facility and resources in place. The con would be Henning having to increase his staff to manage new customers. The fourth option is to serve more kids from Loveland, Longmont, and Greeley. The pro in option four is those cities are closer to Fort Collins and the populations combined number 140,000. There are some competitive soccer teams and very little soccer training, which means there is a need for soccer training. The cons would be the 25 mile distance from Fort Collins and the possibility that the population is not as passionate about soccer. D. Rank the options from strongest to weakest and explain why. Option 4 is to serve more kids from Loveland, Longmont, and Greeley. It is the strongest because Henning is already serving a few kids from those areas. The population combined is higher than Fort Collins. Soccer training is limited in the area. He would have more opportunities to advertise his business at soccer events in the local area. Option 2 is to develop a marketing strategy that would encourage his current customers to buy more. It is the second most attractive in that he already has a strong customer base. Product development in this area could retain customers and attract new customers. Option 1 is to retain kids that reach the age of 14 or 15 years. It is a weaker option because it focuses too much on the older kids and Henning will have to compete with other sports. To keep the older kids interested in soccer would require the sports popularity to increase, but that is difficult because in America basketball, baseball, and football are the most popular. Option 4 is to grow the business by entering new markets and acquiring new customers that range in age 6 to 9 years old. This option is the least attractive because 6 to 9 year olds would have to train under a different program, which would change the whole product. II. Select the two options you consider the most likely to be successful, defend your choice and develop marketing strategy for the two options. The first option I selected was option 4. Rocky soccer academy is well established in Fort Collins and has a great reputation in the community. Many of its customers from Fort Collins compete locally and all over the nation. Some have gone on to win national titles. Great coaching from Henning and his staff has produced positive results. All of these factors I felt were strengths. In the surrounding areas of Loveland, Longmont, And Greeley there is very little soccer training in the areas. With very little soccer training in the area, a good opportunity presented itself. The populations combined are 140,000. The population in Fort Collins is 110,000 and about 600 kids in that population acquire soccer training. From the surrounding areas Henning could possibly gain close to 600 more kids. If Henning were to gain more customers from the surrounding areas, it would justify building a larger facility. I chose to have the facility in Fort Collins. By having the facility located in Fort Collins this could turn away potential customers, making the location a weakness. To make acquiring Rocky soccer academy services more attractive, Henning could offer a one week trial free of charge and a 20 percent discount for 6 months. During the free trial period Henning can show with his coaching staff what differentiates his company from other alternatives. This would be the opportunity to sell Rocky soccer academies services, which should result in more customers. The second option I chose was option 2. Henning’s target market is current customers. I decided that he should offer a physical conditioning program that is tailored for soccer players to go along with soccer training. The added equipment needed to run this new program would justify building a larger facility. The larger facility will be built in Fort Collins. His reputation and his coaching staff are all strengths. A weakness I saw was the current customers may not see much of a point in conditioning. To alleviate some of those concerns a special promotion is needed. The first two weeks of the program would be free, giving customers an opportunity to see if they improved on the field. For those who choose to take part in the conditioning program a price increased will occur and they will have special privileges like use of a hot tub. Rocky Soccer Academy Essay Example Rocky Soccer Academy Essay Karl Henning came to the United States from the U. K. in 2000 on a soccer scholarship. Karl grew up playing soccer on many competitive teams through high school and had a brief profession career in England. When St. Albans College recruited him to play soccer, he thought it would open his life to a grand adventure. That adventure changed his life. While at St. Albans, Henning met his future wife, Dawn Jacobs, how also played soccer there. She graduated a year ahead of him and went to Fort Collins, Colorado, where she played on the semiprofessional Fort Collins Force women’s soccer team. When Henning finished college, he followed Jacobs to northern Colorado. Jacobs was captain of the Force and worked for the sports marketing company that owned the team. Henning got a job at local meat packing plant, but soccer was his passion. He mad the practice squad for the Colorado Rapids Major League Soccer team, but injuries cut his professional career short. Another passion for Henning became teaching soccer to kids. He has a natural talent for coaching. Henning is charismatic, kids enjoy his easy-going demeanor and British accent and he really knows soccer and how to teach the game to youngsters. We will write a custom essay sample on Rocky Soccer Academy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In 2006, Henning founded the Rocky Soccer Academy- attribute to the proximity of the Rocky Mountains. At first he trained small groups of young players aged 7 to 14. He grouped them by age, gender and skill and conducted training sessions for small groups of five to seven at a local park. The first kids he attracted came by word of mouth as they quickly told friends and teammates about â€Å" this British guy who teaches soccer and make it fun†. His small after-school camps quickly grew to include more than 50 kids. Word continued to get around, and by the following summer Henning conducted 10 different camps and quit his job at the meat packing plant. He also trained 11 different Rocky 3v3 soccer teams that competed in tournaments across the state and nation during the Rocky name across the front and the success of these teams made the jerseys a great promotion vehicle. In 2008 four of his teams competed in the national 3v3 soccer tournament, with one winning a national championship. To keep up with the rapid growth, Henning brought a few friends over from England to assist with training. Will Bowman moved to the United States to become Henning’s assistant director of coaching. Henning and Bowman planned to work year-round as trainers and hire s couple of local coaches to help them conduct training sessions. During the summer he added a couple of local college soccer players and a few former team mates from England. The summer seasons works nice for his British mates because that is the off season for those still playing professionally. Henning is confident he can hire and train more coaches if he needs them to handle future growth. Youth soccer is big in Colorado and cross much of the United States. It is the largest participation sport for kids. Fort Collins is a soccer hotbed and this has helped Henning’s business grow. He now trains about 600 kids per year. But he has greater ambitions. For example he would like to build a training facility, the space he currently rents is not always well-suited to soccer. However he figures he would needs to double his business to justify the cost of the soccer complex he wants to build. So he is now wondering how to grow his business. About 90 percent of his current customers live in Fort Collins, which has a population of about 110 000 people. Henning believes awareness of his program is close to 100 percent among competitive soccer players ages 11 – 14 and is probably at about 40 percent among families with soccer playing kids ages 6 to 10. most of his customers are 10 to 13 years old and enroll in two to three Rocky programs per year. He has also run a few camps in Boulder and Northglenn, which are about 50 miles from Fort Collins. These have been successful but are currently limited. There are several small cities within 25miles of Fort Collins. Loveland a city of about 60 000 borders Fort Collins on the year. Greeley and Longmont each with about 80 000 people, are about 25 miles away by interstate highway. These areas have very limited soccer training programs except for their competitive term and awareness of Rocky is not very high. Those who have heard of his academy are often not very familiar with its philosophy and programs. Henning is not sure if parents in these communities would be wiling to drive their kids to Fort Collins for training. If not, he would have to run his programs there. Henning knows that he wants to grow his business, but wonders how he can accomplish his goal. He currently sees a few options: 1. His current customer retention rate is pretty high about 80%. However when the kids reach 14 or 15 years old, other high school sports and activities make them less interested in extra soccer training. One option is to try to increase retention by developing programs targeted at kids over 14. 2. Another option is to develop a marketing strategy that would encourage his current customers to buy more. He wonders if they have other needs that he might be able to serve. 3. Henning could try to grow the business by entering new markets and acquiring new customers. His markets penetration with kids 6 to 9 years old is still quite modest. He might develop new programs to better meet this groups needs. 4. Another new market option would be to serve more kids from Loveland, Longmont and Greeley. Evaluated Hennings different options for growing Rocky customer equity. Develop a set of marketing strategy ideas for each of the options. What could Henning do for market research to better assess his options? Please do solution for gender wage discrimination. In 2-3 pages. Rocky Soccer Academy Essay Example Rocky Soccer Academy Essay Karl Henning came to the United States from the U. K. in 2000 on a soccer scholarship. Karl grew up playing soccer on many competitive teams through high school and had a brief profession career in England. When St. Albans College recruited him to play soccer, he thought it would open his life to a grand adventure. That adventure changed his life. While at St. Albans, Henning met his future wife, Dawn Jacobs, how also played soccer there. She graduated a year ahead of him and went to Fort Collins, Colorado, where she played on the semiprofessional Fort Collins Force women’s soccer team. When Henning finished college, he followed Jacobs to northern Colorado. Jacobs was captain of the Force and worked for the sports marketing company that owned the team. Henning got a job at local meat packing plant, but soccer was his passion. He mad the practice squad for the Colorado Rapids Major League Soccer team, but injuries cut his professional career short. Another passion for Henning became teaching soccer to kids. He has a natural talent for coaching. Henning is charismatic, kids enjoy his easy-going demeanor and British accent and he really knows soccer and how to teach the game to youngsters. We will write a custom essay sample on Rocky Soccer Academy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In 2006, Henning founded the Rocky Soccer Academy- attribute to the proximity of the Rocky Mountains. At first he trained small groups of young players aged 7 to 14. He grouped them by age, gender and skill and conducted training sessions for small groups of five to seven at a local park. The first kids he attracted came by word of mouth as they quickly told friends and teammates about â€Å" this British guy who teaches soccer and make it fun†. His small after-school camps quickly grew to include more than 50 kids. Word continued to get around, and by the following summer Henning conducted 10 different camps and quit his job at the meat packing plant. He also trained 11 different Rocky 3v3 soccer teams that competed in tournaments across the state and nation during the Rocky name across the front and the success of these teams made the jerseys a great promotion vehicle. In 2008 four of his teams competed in the national 3v3 soccer tournament, with one winning a national championship. To keep up with the rapid growth, Henning brought a few friends over from England to assist with training. Will Bowman moved to the United States to become Henning’s assistant director of coaching. Henning and Bowman planned to work year-round as trainers and hire s couple of local coaches to help them conduct training sessions. During the summer he added a couple of local college soccer players and a few former team mates from England. The summer seasons works nice for his British mates because that is the off season for those still playing professionally. Henning is confident he can hire and train more coaches if he needs them to handle future growth. Youth soccer is big in Colorado and cross much of the United States. It is the largest participation sport for kids. Fort Collins is a soccer hotbed and this has helped Henning’s business grow. He now trains about 600 kids per year. But he has greater ambitions. For example he would like to build a training facility, the space he currently rents is not always well-suited to soccer. However he figures he would needs to double his business to justify the cost of the soccer complex he wants to build. So he is now wondering how to grow his business. About 90 percent of his current customers live in Fort Collins, which has a population of about 110 000 people. Henning believes awareness of his program is close to 100 percent among competitive soccer players ages 11 – 14 and is probably at about 40 percent among families with soccer playing kids ages 6 to 10. most of his customers are 10 to 13 years old and enroll in two to three Rocky programs per year. He has also run a few camps in Boulder and Northglenn, which are about 50 miles from Fort Collins. These have been successful but are currently limited. There are several small cities within 25miles of Fort Collins. Loveland a city of about 60 000 borders Fort Collins on the year. Greeley and Longmont each with about 80 000 people, are about 25 miles away by interstate highway. These areas have very limited soccer training programs except for their competitive term and awareness of Rocky is not very high. Those who have heard of his academy are often not very familiar with its philosophy and programs. Henning is not sure if parents in these communities would be wiling to drive their kids to Fort Collins for training. If not, he would have to run his programs there. Henning knows that he wants to grow his business, but wonders how he can accomplish his goal. He currently sees a few options: 1. His current customer retention rate is pretty high about 80%. However when the kids reach 14 or 15 years old, other high school sports and activities make them less interested in extra soccer training. One option is to try to increase retention by developing programs targeted at kids over 14. 2. Another option is to develop a marketing strategy that would encourage his current customers to buy more. He wonders if they have other needs that he might be able to serve. 3. Henning could try to grow the business by entering new markets and acquiring new customers. His markets penetration with kids 6 to 9 years old is still quite modest. He might develop new programs to better meet this groups needs. 4. Another new market option would be to serve more kids from Loveland, Longmont and Greeley. Evaluated Hennings different options for growing Rocky customer equity. Develop a set of marketing strategy ideas for each of the options. What could Henning do for market research to better assess his options? Please do solution for gender wage discrimination. In 2-3 pages.

The Essay Idea For College Admissions

The Essay Idea For College AdmissionsWriting a college admission essay can be difficult especially if you do not have any ideas about how to make it interesting. If you are also wondering what to write in a college application essay, then this article can prove to be useful for you.In your school's writing and literature department, there are a lot of writing workshops that they provide for students to learn how to write an essay well. With the help of these workshops, you can start learning how to write the college admission essay. The best part about this essay is that if you are not confident on how to go about writing the essay, then you can go through the tips from writing courses that are available.First of all, you need to prepare for your class curriculum before you even start thinking about writing the essay. This will make your composition class much easier because you do not have to worry about cramming and memorizing the subjects. Also, it will make your class curriculum more enjoyable because you have to focus more on the topic instead of having to think of an essay topic.Write a list of topics that you would like to cover. Try to include one topic that pertains to you or a subject that you are very familiar with. You can also use your own personal experiences when composing the topic. These are examples of the best topic ideas you can consider writing the college admission essay.Take into consideration all the different types of essays that are presented by different classes. As a student, you might have had different types of writing tasks like creating a paper, a review paper, a student opinion, or a research essay.You can also try writing a classroom assignment that is only about you or your special interest. When you are writing about yourself or something that you are interested in, it is important that you also incorporate the opinions of others in your essay. Do not use the opinions that you write alone; as much as possible, have people rev iew the piece to make sure that the essay is not purely self-serving.Include these ideas when you begin composing your essay. While composing, write down the main points that you want to include. Start your thoughts about these points and write them down without actually thinking about it; after all, a topic cannot be stated clearly if you have not actually written about it.Lastly, take note of the personal ideas and experiences you may have. By including these ideas, it is easy to add personality and uniqueness to your essay. By doing this, you are making your essay easier to read because it does not sound like it was written by anyone else.

Free Essays on Love in a Concentration Camp

Love Will Always Be Love The story, â€Å"Love in a Concentration Camp†, is a heartrending account by Victor Frankl about how he survived cruel treatment in Nazi concentration camps only by thinking about his wife. This kind of delusional love experienced by Frankl is somewhat different from the real, everyday love that couples share. Both of these situations have their benefits as well as their disadvantages. This essay will go further into discussion by depicting which scenario is better and more satisfying. Frankl’s piece shows why â€Å"love is the ultimate and the highest goal to which man can aspire† (348). This story makes anyone who has ever experienced love realize how much he/she would go through just for that person he/she cared about. Frankl did not know whether or not his wife was still alive, nor did this affect the strength of love that he had for his wife. This is because â€Å"love goes very far beyond the physical person of the beloved. It finds its deepest meaning in his spiritual being, his inner self† (349). Because of this, he continued to struggle and survive the harsh treatment he was suffering. Sometimes, being apart from a loved one makes individuals realize how important they are to each other. After a considerable amount of time, this will make that individual appreciate his/her loved one even more and yearn to be with him/her. Unlike with the real, everyday love that people share, Frankl was not able to talk, touch, or show any such love in a physical manner to his wife. However, he did so mentally. His love for his wife was so strong that he held a delusional conversation with his wife in his mind. If a person today truly loved their spouse and were put into a predicament where they would be split up for a long time, he/she would reminisce all the good they shared with that person and strive to make it through anything in hopes that, someday, they will be with that person again. These days... Free Essays on Love in a Concentration Camp Free Essays on Love in a Concentration Camp Love Will Always Be Love The story, â€Å"Love in a Concentration Camp†, is a heartrending account by Victor Frankl about how he survived cruel treatment in Nazi concentration camps only by thinking about his wife. This kind of delusional love experienced by Frankl is somewhat different from the real, everyday love that couples share. Both of these situations have their benefits as well as their disadvantages. This essay will go further into discussion by depicting which scenario is better and more satisfying. Frankl’s piece shows why â€Å"love is the ultimate and the highest goal to which man can aspire† (348). This story makes anyone who has ever experienced love realize how much he/she would go through just for that person he/she cared about. Frankl did not know whether or not his wife was still alive, nor did this affect the strength of love that he had for his wife. This is because â€Å"love goes very far beyond the physical person of the beloved. It finds its deepest meaning in his spiritual being, his inner self† (349). Because of this, he continued to struggle and survive the harsh treatment he was suffering. Sometimes, being apart from a loved one makes individuals realize how important they are to each other. After a considerable amount of time, this will make that individual appreciate his/her loved one even more and yearn to be with him/her. Unlike with the real, everyday love that people share, Frankl was not able to talk, touch, or show any such love in a physical manner to his wife. However, he did so mentally. His love for his wife was so strong that he held a delusional conversation with his wife in his mind. If a person today truly loved their spouse and were put into a predicament where they would be split up for a long time, he/she would reminisce all the good they shared with that person and strive to make it through anything in hopes that, someday, they will be with that person again. These days...

Sony Coursework Example | Topics and Well Written Essays - 8250 words

Sony - Coursework Example The diverse product and brand line of Sony Corporation makes it one of the most versatile entertainment businesses in the world, aiming to satisfy a vast portion of the target market (Sony, 2014). Despite the fact that Sony Corporation’s research and development initiatives differ from that of other businesses in the industry. Unlike its competitors, Sony utilizes its research and development initiatives to diversify the product offering and at the same time, keep the business portfolio flexible in order to cover up the loss of one business from the profits of other businesses. Due to the environment established within the organization that promotes long-term commitment with the organizational goals and objectives, employees consider it an honor to serve the conglomerate for a longer period. The management at Sony Corporation is also responsible for supporting and motivating newly hired employees and interns to put their best efforts towards making the business the most successful business in the world (Global Data, 2014). The business structure of Sony Corporation stands on the different pillars termed as Strategic Business Unites (SBU), which is a multidivisional format of carrying out business practices in the modern world. By operating these SBUs, Sony Corporation aim at adopting a diversification strategy at corporate level and further divide the SBUs in 3 levels of business communication flow which are as following: These entire 6 SBUs of Sony Corporation have further sub-divisions that are responsible for taking care of different aspects of production and marketing of different products. It should be noticed here that each sub-division of Sony Corporation is interlinked from the viewpoint of shared products and services but the sub-divisions nothing in common with each other. The headquarter of the business in Tokyo is primarily responsible for looking after the financial and business level aspects of each SBU, but the SBUs

International Marketing Essay Example | Topics and Well Written Essays - 1000 words - 9

International Marketing - Essay Example er this paper will provide an in depth analysis of the Dutch economy as a whole taking into consideration such factors as population, birth rates, demographics, consumer preferences, Firstly an examination of the Dutch market and economy will be conducted. It is the case that the Netherlands is one of the founding members of the European Union and the World Trade Organization. Moreover, from a historical context the nation has always had a strong association with emphasizing the importance of a strong economy. In fact according to the Chambers (2001) it is the case that the Dutch East India Company was arguably the first business entity to issue a common stock. However in the modern context it remains the case that the nation has been considered innovators in the business community from five perspectives Firstly in terms of education the nation boasts a highly educated workforce which according to the programme for international student assessment as studied by the Organisation for Economic Cooperation and Development (2008) has ultimately ranked the Netherlands as having the ninth best education system in the world which is far higher than the average. In terms of infrastructure the nation is undoubtedly considered thoroughly modernized. According to the CIA World Factbook, the nation has a total of twenty-seven airports, over 2,896 meters of railways (Utilizing a standard gauge), over 136,862 km of roadways, 6,215 km of waterways that are navigable to ships of 50 tones, as well as some substantial ports and terminals. From an economics perspective the nation is considered to be one of the wealthiest in the world. According to the CIA World Factbook the nation has total gross domestic product of approximately $652 billion in 2009 which would place it twenty second in global standings. On a micro level the gross domestic product per capita when accounting for purchasing power parity is approximately $39,000 in U.S. Dollars. From a demographics perspective the