Rocky Soccer Academy Essay Example

Rocky Soccer Academy Paper Case Study: #3 Rocky Soccer Academy Case Assessment Worksheet Using Case Study #3, Complete the Worksheet Provided. Use this document as your format. Answer each section within the document retaining the questions to indicate your sections. I. Evaluate Henning’s options for growing Rocky’s customer base, including: A. What are Henning’s objectives? What resources does he have? Henning’s first objective is to have a larger facility built more suited for soccer training. The awareness for his program is close to 100 percent in Fort Collins but limited in surrounding cities. His second objective is to increase awareness of his program in surrounding cities. His third objective is to gain more customers in surrounding areas and try to retain his current customers who leave the program at the age of fourteen and fifteen. His current resources are the 600 kids he trains every year. His second resource is the quality of coaches he has on his staff. His coaches are experienced soccer players who are playing professionally over seas and playing at the collegiate level. B. What elements of consumer behavior might influence his decision? Henning would be influenced in his decision by a personal need. Perreault Jr, Cannon, and McCarthy state that personal needs are concerned with an individual’s need for personal satisfaction. Examples include accomplishment, fun, freedom, and relaxation ¬Ã¢â‚¬â€as well as a desire to make the world a better place (117). Henning obviously enjoys working with young people. His passion was so strong that it forced him to resign from his employment at the meat packing plant to teach soccer full time. With his coaching some of his customers have gone on to win national championships in the Fort Collins area. We will write a custom essay sample on Rocky Soccer Academy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To see his customers find success on the soccer field must give him a sense of satisfaction and accomplishment. He may want to bring this excitement to the surrounding areas, which would lead to full fill a social need. â€Å"Social needs are concerned with love, friendship, status, and esteem-things that involve a person’s interaction with others† (Perreault Jr, Cannon, and McCarthy 117). With his customers winning tournaments and finding success with his coaching they can share it with friends and family displaying the benefits of his coaching. Henning having success in Fort Collins would give him the confidence to enter new markets in the surrounding areas. C. What are the pros and cons of each option? The first option is to try to increase retention by developing programs targeted at kids over 14. His pros would be that he already has resources in place. The company image has a very good reputation as well. Henning’s soccer training business is one of the few companies providing soccer training. The con would be loss of interest in soccer. Soccer in America is the least popular sport in America. Baseball, football, and basketball are more wildly popular with teenagers. The second option is to develop a marketing strategy that would encourage his current customers to buy more. The pro in getting current customers to buy more would be customer retention and more revenue stream without entering into other markets. Henning could focus more attention on his current customers. The con would be missed opportunities in other markets. The third option is to try and grow the business by entering new markets and acquiring new customers in the age range of 6 to 9 years old. The pro in this option would be if customers that reach the age of fourteen and fifteen lose interest and stop receiving soccer training, he would have younger kids to fall back on in new markets. He would also have his facility and resources in place. The con would be Henning having to increase his staff to manage new customers. The fourth option is to serve more kids from Loveland, Longmont, and Greeley. The pro in option four is those cities are closer to Fort Collins and the populations combined number 140,000. There are some competitive soccer teams and very little soccer training, which means there is a need for soccer training. The cons would be the 25 mile distance from Fort Collins and the possibility that the population is not as passionate about soccer. D. Rank the options from strongest to weakest and explain why. Option 4 is to serve more kids from Loveland, Longmont, and Greeley. It is the strongest because Henning is already serving a few kids from those areas. The population combined is higher than Fort Collins. Soccer training is limited in the area. He would have more opportunities to advertise his business at soccer events in the local area. Option 2 is to develop a marketing strategy that would encourage his current customers to buy more. It is the second most attractive in that he already has a strong customer base. Product development in this area could retain customers and attract new customers. Option 1 is to retain kids that reach the age of 14 or 15 years. It is a weaker option because it focuses too much on the older kids and Henning will have to compete with other sports. To keep the older kids interested in soccer would require the sports popularity to increase, but that is difficult because in America basketball, baseball, and football are the most popular. Option 4 is to grow the business by entering new markets and acquiring new customers that range in age 6 to 9 years old. This option is the least attractive because 6 to 9 year olds would have to train under a different program, which would change the whole product. II. Select the two options you consider the most likely to be successful, defend your choice and develop marketing strategy for the two options. The first option I selected was option 4. Rocky soccer academy is well established in Fort Collins and has a great reputation in the community. Many of its customers from Fort Collins compete locally and all over the nation. Some have gone on to win national titles. Great coaching from Henning and his staff has produced positive results. All of these factors I felt were strengths. In the surrounding areas of Loveland, Longmont, And Greeley there is very little soccer training in the areas. With very little soccer training in the area, a good opportunity presented itself. The populations combined are 140,000. The population in Fort Collins is 110,000 and about 600 kids in that population acquire soccer training. From the surrounding areas Henning could possibly gain close to 600 more kids. If Henning were to gain more customers from the surrounding areas, it would justify building a larger facility. I chose to have the facility in Fort Collins. By having the facility located in Fort Collins this could turn away potential customers, making the location a weakness. To make acquiring Rocky soccer academy services more attractive, Henning could offer a one week trial free of charge and a 20 percent discount for 6 months. During the free trial period Henning can show with his coaching staff what differentiates his company from other alternatives. This would be the opportunity to sell Rocky soccer academies services, which should result in more customers. The second option I chose was option 2. Henning’s target market is current customers. I decided that he should offer a physical conditioning program that is tailored for soccer players to go along with soccer training. The added equipment needed to run this new program would justify building a larger facility. The larger facility will be built in Fort Collins. His reputation and his coaching staff are all strengths. A weakness I saw was the current customers may not see much of a point in conditioning. To alleviate some of those concerns a special promotion is needed. The first two weeks of the program would be free, giving customers an opportunity to see if they improved on the field. For those who choose to take part in the conditioning program a price increased will occur and they will have special privileges like use of a hot tub. Rocky Soccer Academy Essay Example Rocky Soccer Academy Essay Karl Henning came to the United States from the U. K. in 2000 on a soccer scholarship. Karl grew up playing soccer on many competitive teams through high school and had a brief profession career in England. When St. Albans College recruited him to play soccer, he thought it would open his life to a grand adventure. That adventure changed his life. While at St. Albans, Henning met his future wife, Dawn Jacobs, how also played soccer there. She graduated a year ahead of him and went to Fort Collins, Colorado, where she played on the semiprofessional Fort Collins Force women’s soccer team. When Henning finished college, he followed Jacobs to northern Colorado. Jacobs was captain of the Force and worked for the sports marketing company that owned the team. Henning got a job at local meat packing plant, but soccer was his passion. He mad the practice squad for the Colorado Rapids Major League Soccer team, but injuries cut his professional career short. Another passion for Henning became teaching soccer to kids. He has a natural talent for coaching. Henning is charismatic, kids enjoy his easy-going demeanor and British accent and he really knows soccer and how to teach the game to youngsters. We will write a custom essay sample on Rocky Soccer Academy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In 2006, Henning founded the Rocky Soccer Academy- attribute to the proximity of the Rocky Mountains. At first he trained small groups of young players aged 7 to 14. He grouped them by age, gender and skill and conducted training sessions for small groups of five to seven at a local park. The first kids he attracted came by word of mouth as they quickly told friends and teammates about â€Å" this British guy who teaches soccer and make it fun†. His small after-school camps quickly grew to include more than 50 kids. Word continued to get around, and by the following summer Henning conducted 10 different camps and quit his job at the meat packing plant. He also trained 11 different Rocky 3v3 soccer teams that competed in tournaments across the state and nation during the Rocky name across the front and the success of these teams made the jerseys a great promotion vehicle. In 2008 four of his teams competed in the national 3v3 soccer tournament, with one winning a national championship. To keep up with the rapid growth, Henning brought a few friends over from England to assist with training. Will Bowman moved to the United States to become Henning’s assistant director of coaching. Henning and Bowman planned to work year-round as trainers and hire s couple of local coaches to help them conduct training sessions. During the summer he added a couple of local college soccer players and a few former team mates from England. The summer seasons works nice for his British mates because that is the off season for those still playing professionally. Henning is confident he can hire and train more coaches if he needs them to handle future growth. Youth soccer is big in Colorado and cross much of the United States. It is the largest participation sport for kids. Fort Collins is a soccer hotbed and this has helped Henning’s business grow. He now trains about 600 kids per year. But he has greater ambitions. For example he would like to build a training facility, the space he currently rents is not always well-suited to soccer. However he figures he would needs to double his business to justify the cost of the soccer complex he wants to build. So he is now wondering how to grow his business. About 90 percent of his current customers live in Fort Collins, which has a population of about 110 000 people. Henning believes awareness of his program is close to 100 percent among competitive soccer players ages 11 – 14 and is probably at about 40 percent among families with soccer playing kids ages 6 to 10. most of his customers are 10 to 13 years old and enroll in two to three Rocky programs per year. He has also run a few camps in Boulder and Northglenn, which are about 50 miles from Fort Collins. These have been successful but are currently limited. There are several small cities within 25miles of Fort Collins. Loveland a city of about 60 000 borders Fort Collins on the year. Greeley and Longmont each with about 80 000 people, are about 25 miles away by interstate highway. These areas have very limited soccer training programs except for their competitive term and awareness of Rocky is not very high. Those who have heard of his academy are often not very familiar with its philosophy and programs. Henning is not sure if parents in these communities would be wiling to drive their kids to Fort Collins for training. If not, he would have to run his programs there. Henning knows that he wants to grow his business, but wonders how he can accomplish his goal. He currently sees a few options: 1. His current customer retention rate is pretty high about 80%. However when the kids reach 14 or 15 years old, other high school sports and activities make them less interested in extra soccer training. One option is to try to increase retention by developing programs targeted at kids over 14. 2. Another option is to develop a marketing strategy that would encourage his current customers to buy more. He wonders if they have other needs that he might be able to serve. 3. Henning could try to grow the business by entering new markets and acquiring new customers. His markets penetration with kids 6 to 9 years old is still quite modest. He might develop new programs to better meet this groups needs. 4. Another new market option would be to serve more kids from Loveland, Longmont and Greeley. Evaluated Hennings different options for growing Rocky customer equity. Develop a set of marketing strategy ideas for each of the options. What could Henning do for market research to better assess his options? Please do solution for gender wage discrimination. In 2-3 pages. Rocky Soccer Academy Essay Example Rocky Soccer Academy Essay Karl Henning came to the United States from the U. K. in 2000 on a soccer scholarship. Karl grew up playing soccer on many competitive teams through high school and had a brief profession career in England. When St. Albans College recruited him to play soccer, he thought it would open his life to a grand adventure. That adventure changed his life. While at St. Albans, Henning met his future wife, Dawn Jacobs, how also played soccer there. She graduated a year ahead of him and went to Fort Collins, Colorado, where she played on the semiprofessional Fort Collins Force women’s soccer team. When Henning finished college, he followed Jacobs to northern Colorado. Jacobs was captain of the Force and worked for the sports marketing company that owned the team. Henning got a job at local meat packing plant, but soccer was his passion. He mad the practice squad for the Colorado Rapids Major League Soccer team, but injuries cut his professional career short. Another passion for Henning became teaching soccer to kids. He has a natural talent for coaching. Henning is charismatic, kids enjoy his easy-going demeanor and British accent and he really knows soccer and how to teach the game to youngsters. We will write a custom essay sample on Rocky Soccer Academy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rocky Soccer Academy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In 2006, Henning founded the Rocky Soccer Academy- attribute to the proximity of the Rocky Mountains. At first he trained small groups of young players aged 7 to 14. He grouped them by age, gender and skill and conducted training sessions for small groups of five to seven at a local park. The first kids he attracted came by word of mouth as they quickly told friends and teammates about â€Å" this British guy who teaches soccer and make it fun†. His small after-school camps quickly grew to include more than 50 kids. Word continued to get around, and by the following summer Henning conducted 10 different camps and quit his job at the meat packing plant. He also trained 11 different Rocky 3v3 soccer teams that competed in tournaments across the state and nation during the Rocky name across the front and the success of these teams made the jerseys a great promotion vehicle. In 2008 four of his teams competed in the national 3v3 soccer tournament, with one winning a national championship. To keep up with the rapid growth, Henning brought a few friends over from England to assist with training. Will Bowman moved to the United States to become Henning’s assistant director of coaching. Henning and Bowman planned to work year-round as trainers and hire s couple of local coaches to help them conduct training sessions. During the summer he added a couple of local college soccer players and a few former team mates from England. The summer seasons works nice for his British mates because that is the off season for those still playing professionally. Henning is confident he can hire and train more coaches if he needs them to handle future growth. Youth soccer is big in Colorado and cross much of the United States. It is the largest participation sport for kids. Fort Collins is a soccer hotbed and this has helped Henning’s business grow. He now trains about 600 kids per year. But he has greater ambitions. For example he would like to build a training facility, the space he currently rents is not always well-suited to soccer. However he figures he would needs to double his business to justify the cost of the soccer complex he wants to build. So he is now wondering how to grow his business. About 90 percent of his current customers live in Fort Collins, which has a population of about 110 000 people. Henning believes awareness of his program is close to 100 percent among competitive soccer players ages 11 – 14 and is probably at about 40 percent among families with soccer playing kids ages 6 to 10. most of his customers are 10 to 13 years old and enroll in two to three Rocky programs per year. He has also run a few camps in Boulder and Northglenn, which are about 50 miles from Fort Collins. These have been successful but are currently limited. There are several small cities within 25miles of Fort Collins. Loveland a city of about 60 000 borders Fort Collins on the year. Greeley and Longmont each with about 80 000 people, are about 25 miles away by interstate highway. These areas have very limited soccer training programs except for their competitive term and awareness of Rocky is not very high. Those who have heard of his academy are often not very familiar with its philosophy and programs. Henning is not sure if parents in these communities would be wiling to drive their kids to Fort Collins for training. If not, he would have to run his programs there. Henning knows that he wants to grow his business, but wonders how he can accomplish his goal. He currently sees a few options: 1. His current customer retention rate is pretty high about 80%. However when the kids reach 14 or 15 years old, other high school sports and activities make them less interested in extra soccer training. One option is to try to increase retention by developing programs targeted at kids over 14. 2. Another option is to develop a marketing strategy that would encourage his current customers to buy more. He wonders if they have other needs that he might be able to serve. 3. Henning could try to grow the business by entering new markets and acquiring new customers. His markets penetration with kids 6 to 9 years old is still quite modest. He might develop new programs to better meet this groups needs. 4. Another new market option would be to serve more kids from Loveland, Longmont and Greeley. Evaluated Hennings different options for growing Rocky customer equity. Develop a set of marketing strategy ideas for each of the options. What could Henning do for market research to better assess his options? Please do solution for gender wage discrimination. In 2-3 pages.

The Essay Idea For College Admissions

The Essay Idea For College AdmissionsWriting a college admission essay can be difficult especially if you do not have any ideas about how to make it interesting. If you are also wondering what to write in a college application essay, then this article can prove to be useful for you.In your school's writing and literature department, there are a lot of writing workshops that they provide for students to learn how to write an essay well. With the help of these workshops, you can start learning how to write the college admission essay. The best part about this essay is that if you are not confident on how to go about writing the essay, then you can go through the tips from writing courses that are available.First of all, you need to prepare for your class curriculum before you even start thinking about writing the essay. This will make your composition class much easier because you do not have to worry about cramming and memorizing the subjects. Also, it will make your class curriculum more enjoyable because you have to focus more on the topic instead of having to think of an essay topic.Write a list of topics that you would like to cover. Try to include one topic that pertains to you or a subject that you are very familiar with. You can also use your own personal experiences when composing the topic. These are examples of the best topic ideas you can consider writing the college admission essay.Take into consideration all the different types of essays that are presented by different classes. As a student, you might have had different types of writing tasks like creating a paper, a review paper, a student opinion, or a research essay.You can also try writing a classroom assignment that is only about you or your special interest. When you are writing about yourself or something that you are interested in, it is important that you also incorporate the opinions of others in your essay. Do not use the opinions that you write alone; as much as possible, have people rev iew the piece to make sure that the essay is not purely self-serving.Include these ideas when you begin composing your essay. While composing, write down the main points that you want to include. Start your thoughts about these points and write them down without actually thinking about it; after all, a topic cannot be stated clearly if you have not actually written about it.Lastly, take note of the personal ideas and experiences you may have. By including these ideas, it is easy to add personality and uniqueness to your essay. By doing this, you are making your essay easier to read because it does not sound like it was written by anyone else.