Sony Coursework Example | Topics and Well Written Essays - 8250 words

Sony - Coursework Example The diverse product and brand line of Sony Corporation makes it one of the most versatile entertainment businesses in the world, aiming to satisfy a vast portion of the target market (Sony, 2014). Despite the fact that Sony Corporation’s research and development initiatives differ from that of other businesses in the industry. Unlike its competitors, Sony utilizes its research and development initiatives to diversify the product offering and at the same time, keep the business portfolio flexible in order to cover up the loss of one business from the profits of other businesses. Due to the environment established within the organization that promotes long-term commitment with the organizational goals and objectives, employees consider it an honor to serve the conglomerate for a longer period. The management at Sony Corporation is also responsible for supporting and motivating newly hired employees and interns to put their best efforts towards making the business the most successful business in the world (Global Data, 2014). The business structure of Sony Corporation stands on the different pillars termed as Strategic Business Unites (SBU), which is a multidivisional format of carrying out business practices in the modern world. By operating these SBUs, Sony Corporation aim at adopting a diversification strategy at corporate level and further divide the SBUs in 3 levels of business communication flow which are as following: These entire 6 SBUs of Sony Corporation have further sub-divisions that are responsible for taking care of different aspects of production and marketing of different products. It should be noticed here that each sub-division of Sony Corporation is interlinked from the viewpoint of shared products and services but the sub-divisions nothing in common with each other. The headquarter of the business in Tokyo is primarily responsible for looking after the financial and business level aspects of each SBU, but the SBUs

International Marketing Essay Example | Topics and Well Written Essays - 1000 words - 9

International Marketing - Essay Example er this paper will provide an in depth analysis of the Dutch economy as a whole taking into consideration such factors as population, birth rates, demographics, consumer preferences, Firstly an examination of the Dutch market and economy will be conducted. It is the case that the Netherlands is one of the founding members of the European Union and the World Trade Organization. Moreover, from a historical context the nation has always had a strong association with emphasizing the importance of a strong economy. In fact according to the Chambers (2001) it is the case that the Dutch East India Company was arguably the first business entity to issue a common stock. However in the modern context it remains the case that the nation has been considered innovators in the business community from five perspectives Firstly in terms of education the nation boasts a highly educated workforce which according to the programme for international student assessment as studied by the Organisation for Economic Cooperation and Development (2008) has ultimately ranked the Netherlands as having the ninth best education system in the world which is far higher than the average. In terms of infrastructure the nation is undoubtedly considered thoroughly modernized. According to the CIA World Factbook, the nation has a total of twenty-seven airports, over 2,896 meters of railways (Utilizing a standard gauge), over 136,862 km of roadways, 6,215 km of waterways that are navigable to ships of 50 tones, as well as some substantial ports and terminals. From an economics perspective the nation is considered to be one of the wealthiest in the world. According to the CIA World Factbook the nation has total gross domestic product of approximately $652 billion in 2009 which would place it twenty second in global standings. On a micro level the gross domestic product per capita when accounting for purchasing power parity is approximately $39,000 in U.S. Dollars. From a demographics perspective the